Most entrepreneurs and business managers are aware of two important trends that affect business these days:
1. The
Baby Boomer Generation is HUGE, reaching retirement, and possesses significant assets that they are predisposed of spending. They are also easier to relate to for most business managers (i.e. - me).
2. The birth rate in the US has been in decline, meaning that the market for upcoming generations of consumers is shrinking. As well, generations such as the
Millennials are maturing faster and are more sophisticated then their predecessors, which means they are more difficult to reach (figuratively) and relate to.
It is easy, therefore, to tend toward a business strategy that focuses on older consumers (let's face it, it's smart move). With that said, however, if companies are able to develop a strategy to tap into the potential of younger generations (an easy task if understood properly), they can develop an intense loyalty that will be easy to defend against larger, stodgier companies.