This article by Ayaz Nanji in MarketingPros.com does a nice job of breaking down a few of the best marketing automation services by the size of your organization. The details are below. If you are considering a service like this, this may help validate your decision.
Overview of his article:
- Analysis was done by looking at 400 in-depth reviews from authenticated end-users and the results of over 10,000 comparisons performed on the company websites.
- The analysis did not include products focused on a single aspect of marketing automation (e.g., just landing page management), but rather on multifaceted tools.
- Most of the software suites examined have a range of capabilities for demand generation, including email campaign management, landing pages, and lead scoring.
- Most software products examined have many of the same core offerings, though each also has its own additional capabilities (such as SEO or e-commerce tools), so the results are meant to be broad indicators of sentiment rather than the the best match for every business.
Small Businesses (1-50 Employees)
Mid Sized Businesses (51-500 Employees)
Large Enterprises (501+ Employees)
For what it's worth, Ayaz has a number of useful articles covering many different marketing topics. Check them out here.