Apr 22, 2014

SME Advice - Marketing Automation [Inforgraphic]

There are numerous marketing services for small businesses.  As a small business owner, I've always been hesitant to engage in them because 1) they are expensive, 2) I typically didn't feel we had the resources and capabilities to fully benefit from them, 3) it was difficult to measure the ROI, and 4) they are expensive.  With that said, I do feel strongly about the need to outsource to professionals in areas there they are better equipped and experienced at performing certain critical tasks, and marketing is definitely one of those tasks.  How do you find the best service?

This article by Ayaz Nanji in MarketingPros.com does a nice job of breaking down a few of the best marketing automation services by the size of your organization.  The details are below.  If you are considering a service like this, this may help validate your decision.

Overview of his article: 
  • Analysis was done by looking at 400 in-depth reviews from authenticated end-users and the results of over 10,000 comparisons performed on the company websites.
  • The analysis did not include products focused on a single aspect of marketing automation (e.g., just landing page management), but rather on multifaceted tools.  
  • Most of the software suites examined have a range of capabilities for demand generation, including email campaign management, landing pages, and lead scoring.
  • Most software products examined have many of the same core offerings, though each also has its own additional capabilities (such as SEO or e-commerce tools), so the results are meant to be broad indicators of sentiment rather than the the best match for every business.
  • The results can be found in Marketing Automation SoftwareTrustRadius found the best marketing. 
Below, key findings from the report by market segment.

Small Businesses (1-50 Employees)


Mid Sized Businesses (51-500 Employees) 


Large Enterprises (501+ Employees)



We've used InfusionSoft in the past and found it very useful, and I personally review HubSpot regularly and find the information there invaluable.  Do you have any experience with any of these services?  Please share in the comments below.

For what it's worth, Ayaz has a number of useful articles covering many different marketing topics.  Check them out here.